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Location:Global
Language:en
Created at:Thu Dec 04 14:40:58 +0000 2008
Website:http://www.inma.org

International News Media Association (INMA) is the leading provider of global best practices to grow revenue + audience of news media companies across platforms

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Consolidating #advertising customer #data is no longer an option for #media companies, it's a requirement

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INMA #LATAM Conference attendees at reception in shadow of 1,000-year-old Pre-Incan ruins. #INMAONTheRoad https://t.co/nCSIKLUgc4

INMA #LATAM Conference attendees at reception in shadow of 1,000-year-old Pre-Incan ruins. #INMAONTheRoad

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Fine dining, chocolate, company w/ INMA Latin American BOD @AstridGaston. Gracias @gaston-acurio, @Chartbeat!…

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RT @MOrtizMEDIA: 70% digital media startups started with les than U$10,000 @patburd #INMALatina @INMAorg

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RT @Chartbeat: Don't miss it: Chartbeat CMO Terri Walter takes the #INMALatina stage at 4 to talk about the latest audience trends. See you…

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INMA's @earljwilkinson on a private visit with the executive team at elcomercio-peru in Lima. #INMAOnTheRoad

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Consolidating #advertiser #data is the crucial first step to creating a single view of the customer

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Pulling #advertising customer #data into 1 place creates a clearer view of their status with your #news #media org

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Consolidating #advertising #data is difficult, but crucial https://t.co/2DaTVjIfua https://t.co/ts5c6jlKLk

Consolidating #advertising #data is difficult, but crucial

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.@GaryMeo: We need to reinvent measurement to keep pace with the evolving needs of an evolving industry

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Deliberate testing can help your #news #media company manage risks

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.@Nielsen has been measuring #newspaper audiences for 40 years. It's time to reinvent the metrics…

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#News #media companies must be deliberate when taking risks

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It's time to reinvent #newspaper audience measurement https://t.co/8bfrQmYzxq @GaryMeo https://t.co/xgel4LelyR

It's time to reinvent #newspaper audience measurement

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Measurement indicators help determine if strategic decisions are being made based on facts

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After 40 years of U.S. #news audience measurement, it may be time to reinvent core metrics

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#News #media companies can take measured risks based on facts, not gut reactions

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Cloning user data when pushing out mobile apps is possible, but it's worth it to do it yourself

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What if you applied #programmatic #ad opportunities to #print? JP/Politikens Hus has done just that

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Target the right customers from the very beginning of an app's launch

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Denmark #publisher sees increase in #print #advertising with #programmatic strategy https://t.co/gVXNt6BTpL https://t.co/BusXtaYQBF

Denmark #publisher sees increase in #print #advertising with #programmatic strategy

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Behaviour-matching and cloning on unknown audiences does not work well with #media products

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#Print #programmatic #ad buying? The leading #publisher in Denmark is on it https://t.co/6QLP9tf8tj https://t.co/pW8qew9GHP

#Print #programmatic #ad buying? The leading #publisher in Denmark is on it

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Before buying behaviour-matched user #data, look more into the data your company can generate…

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Denmark's leading #publisher applies #programmatic to #print #ad strategy https://t.co/l6hz72RDZU https://t.co/j62e2NJoDJ

Denmark's leading #publisher applies #programmatic to #print #ad strategy

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